The Strategy - Pennsylvania still is "the forbidden zone" for car thieves
The Authority is working tirelessly to send a consistent message to auto thieves in Pennsylvania: You are not welcome here! The partnership: police, prosecutors, the courts, insurers and the public. More than 400 auto insurance companies in Pennsylvania contribute all of the Authority's grant funds through a special annual assessment. The Authority's grants supply resources to auto theft investigation units in police departments and district attorneys' offices throughout Pennsylvania. (See the summary of grantee programs, beginning on page 11.) The grantees fight crime in the streets, provide training to local police departments, support prosecutors in the court room, and enhance public awareness.
In partnership with Neiman Group, a Harrisburg-based agency, the Authority expanded its efforts to make the public aware of effective theft prevention techniques. A new series of 10-second spots were broadcast in the fall and spring in the Philadelphia, Pittsburgh and Harrisburg television markets. Each of 15 separate spots featured one of the Authority's 50 prevention tips.
Survey research conducted late in 1999 is being used to develop a new advertising campaign for the fall of 2000. Some 82 percent of Pennsylvanians polled said they would be angry or irritated if their car was stolen. More than 17 percent said they would fear that their home would be targeted next.
The new message campaign will be supported by a more visible presence at community events, such as the Philadelphia Auto Show in February 2001. An unmistakable sign that these efforts are not going unnoticed came late in 1999. By unanimous vote of both houses of the Pennsylvania General Assembly, the sunset review provisions of the enabling legislation that created the Authority were repealed. Governor Tom Ridge signed Act 61 of 1999, repealing the Authority's sunset provision and ensuring that our work will continue forward.
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To the Honorable Governor Tom Ridge and members of the Pennsylvania Legislature
Executive Summary: the year in review The Authority's Financial Picture | |||||||||||||||||||||||||||||||
To the Honorable Governor Tom Ridge and members of the Pennsylvania Legislature | ||||||||||||||||||||||||||||||||